Ass Effects

This is funny.

or . . .
. . . at least . . .
. . . I think it's funny anyway.

Now that I'm working at home, I am upstairs-downstairs all day long - back-and-forthing my way through the day; and more often than not, when Julie is home, the tv is on. Yesterday, when I came up to breakfast I saw a commercial on tv for . . . Ass Effects!

A porn? . . . no. A new revolutionary diet / exercise system / machine?! . . . no! A new "GIRLS GONE WILD?!" . . . well, maybe, but no.

No, Ass Effects is a . . . acid reflux medication? That's right! Ass Effects treats heartburn.

Am I exagerating? Only a little.

Apparently, a new reflux drug is on the pharma-market now named . . . AcipHex. Ass effects.

Anyone ever heard the story (possibly an urban legend for all I know) about how when Chevy launced the Nova internationally it bombed in Mexico and Spain? A fact that Chevy eventually found out was because "no va" in Spanish means "it does not go?

Well now we have Ass Effects. . . . brilliant!

Tangentially, I work for Big Pharma and with all due diligence I try to push aside my hatred of the industry to report to you honestly and with only mild bias that the amount of overexpendeture waste the pharmaceutical industry pumps into the economy is as out-of-control as an out-of-coverage ambulance with no brakes.

But seriously? AcipHex / Ass effects? How was this allowed to happen?